What is the difference between SEO and GEO?
SEO (search engine optimization) is the work that helps your site rank on Google and other search engines. GEO (generative engine optimization) is the newer work of getting your business surfaced and cited inside AI answers, like ChatGPT, Gemini, and Perplexity. We do both, because more people now start their search in an AI tool as well as on Google.
Why does GEO matter now?
Because a growing share of people ask an AI assistant before they ever open a search results page, and those tools recommend a short list of sources. If your business is not part of that list, a competitor is. Working on GEO early is an advantage while most businesses are still ignoring it.
How long until I see SEO results?
SEO is a compounding investment, not an overnight switch. Depending on your site and how competitive your market is, meaningful movement usually takes a few months, with the biggest gains later. Anyone promising instant top rankings is not being straight with you.
Can you guarantee a number one ranking on Google?
No, and you should be cautious of anyone who does. Google's results depend on hundreds of signals and your competitors' actions, none of which any provider controls. What we can do is the proven work that reliably improves your visibility over time, and report honestly on the results.
What does an SEO and GEO engagement include?
Typically a technical audit to fix what is holding the site back, on-page optimization of your key pages, content built around what people actually search for, and the structure and signals that help both Google and AI tools understand and cite you. We scope the exact mix to your site and goals.
Our services
Do you do local SEO?
Yes. If you serve a specific city or area, we optimize for local search so the right nearby customers find you, including the work that helps you appear in map and local results. It is a different focus from national SEO, and we tailor it to your location and service area.
Can you really get me mentioned in ChatGPT, Gemini, or Perplexity?
We do the work that makes it far more likely: clear, well-structured, trustworthy content that AI tools can read, understand, and cite, plus the signals that mark you as a credible source. No one controls what these tools say, but shaping how they see you is exactly what GEO is, and it is increasingly worth doing.
Do you provide reports so I can see progress?
Yes. You get clear updates on what was done and how key measures are moving, in plain language rather than a wall of numbers. The goal is for you to understand what is improving and why, not to drown you in a dashboard.
Do you follow Google's guidelines, or use risky shortcuts?
We only use sustainable, guideline-friendly methods. Shortcut tricks can cause a short spike and then a painful penalty, which is the opposite of what you are paying for. We build visibility that lasts.